Established in 2019, Sahara is a halal nail henna brand in Malaysia that has quickly gained popularity in the beauty industry. As a fast-growing brand, Sahara sought an identity that would effectively tell its story and captivate its audience.
Inspired by the vast beauty of the Sahara Desert, the brand’s visual identity draws upon the desert’s natural elegance. Graceful gradients and cursive typography evoke the allure of the desert, while the grainy texture reflects its vastness and mystique.
To further amplify the beauty of henna, we explored a refined color palette and typography, creating a cohesive design together with the product photography that complements this aesthetic – everything blending seamlessly with the overall concept.
Sahara’s identity is exotic and alluring, drawing on the desert’s qualities. The brand’s visual identity lifts the veil of its mystery, inviting customers to experience the enchanting world of halal henna.
With every design choice, Sahara captures the timeless beauty and elegance of henna, making it a captivating and memorable brand in the beauty industry.
