c:ffeehead

c:ffeehead

c:ffeehead

Industry

Consumer Goods

Scope of Work

Brand Naming, Brand Identity, Packaging, Photography

Art Director

Albert, Celia

Graphic Designer

Celia, Andes, Erika

Copywriter

Celia

Photography

Hong Ming, c:ffeehead

c:ffeehead is a Malaysian instant coffee capsule brand designed for a modern lifestyle. Balancing convenience with quality, those on the go can still enjoy the pleasures of specialty coffee in every sip with c:ffeehead.

The concept comes from a genuine love of coffee, brought from one coffee enthusiast – or so called coffeehead – to another. A celebration of this shared passion, c:ffeehead invites customers to savor moments of joy in the everyday rush.

Fresh, approachable brand identity

c:ffeehead appeals to the younger generation – it’s a personality that resonates with today’s coffee drinkers, creating a brand that’s both relatable and memorable.

Emoticons define the identity, with each taste profile represented by a unique expression. This playful theme gives every variant its own personality, adding a layer of character to the coffee experience.

Personality brewed into every cup.

From brand name to packaging, every element complements the next. c:ffeehead delivers an expressive and cohesive brand that’s not just about coffee, but about a lifestyle – personality brewed into every cup.

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