Since its establishment in 1983, ASQ has been a leader in the financial and management consulting industry in Malaysia. Pineapple Studio’s rebranding balances honoring the company’s legacy with a modern, forward-thinking approach to appeal to both loyal clients and new consumers.
Our goal was to ensure ASQ remains relevant and dynamic in an evolving market. By emphasizing innovation while respecting the company’s established tradition, we positioned ASQ as a progressive leader in the consulting field.
ASQ’s values of advancement, sustainability, and quality were central to the new branding. The logo reflects these values through dynamic shapes, sustainable color choices, and a strong foundation – representing the company’s commitment to these principles.
The rebranding includes a distinctive color-coded logo system that differentiates ASQ’s various sectors. Each color represents the unique strengths and values of each division, ensuring a cohesive and clear identity across the firm.
Geometric shapes in the branding symbolize precision, stability, and unity, key attributes of a trusted consulting firm. These elements, combined with modern design and structured lines, emphasize ASQ’s commitment to continuous improvement, growth, and a forward-looking approach.
