Four Beans is a soybean dessert shop rooted in tradition and family. Its name reflects the four soybean varieties in Grandpa Luo’s cherished secret recipe, passed down through generations with love and care.
The brand’s logo features a white dove perched on a branch, subtly forming the number 4. The dove, as a symbol of peace and love, embodies Four Beans’ heartfelt brand message: Serving love, one dessert at a time.
In rebranding Four Beans, we embraced a refined direction. Every element, from menu design to packaging and promotional materials, reflects the brand’s essence while ensuring a cohesive and elevated customer experience.
Comprehensive market research guided the brand’s new identity, shaping its foundation from concept to execution. This thoughtful approach honors tradition while appealing to a modern audience.
Four Beans now stands as a beautifully crafted brand with a contemporary appeal and a message to convey. It continues to serve love in every dessert, sharing its story with a new generation of customers.
